Marketing has pretty much been around forever in one form or another. Since the day when humans first started trading whatever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. Humans have come a long way since then, (Well, we like to think we have) and marketing has too. The methods of marketing have changed and improved, and we’ve become a lot more efficient at telling our stories and getting our marketing messages out there. eMarketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.
Before Social Media Websites and direct interaction we needed sales personals and expensive ads in both newspapers and TV to laterally throw them in the market and the only feedback we can get is the customer base that contacted us as interested but in process we lose in the way the huge base of low level interested lead that we can convert it to actual clients and done deal projects easily.